Campaign: GANNI

The design for desktop and mobile. Lead generation.

The first design for Ganni is a lead generation to get users to sign up for the newsletter.

The second design is an abandoned cart campaign that catches the users who are showing exit intent without finishing their purchase.

The design for desktop and mobile. Abandoned cart.

The idea was to show the colourfulness and playfulness in Ganni’s brand. I wanted to use the Ganni Girls in the design and make sure the users could see themselves in it.

Ganni changed colours often at the time so it had to fit that and also be an easy update for the brand, when they needed it.