Campaign: WORON

The design for desktop and mobile

The design is an abandoned cart campaign that catches the users who are showing exit intent without finishing their purchase.

I wanted to focus on the girls and the relaxed but still stylish feeling the garments have. It was important to create an instant connection between the campaign and the user and the blonde model gave me the perfect opportunity to do that with her friendly look and eye contact with the audience.

The 3 steps in the campaign flow.